APAC MATES

4-6 week campaign

Social Media (30%)

• Budget - £15K total - £8K tik tok and £7K Meta
• Look at hashtag trends like #romanticiseyourlife, #peacefullife, and #softlife.
• Measurement - Awareness and Video Views

Podcasts (30%)

• Budget - £15K
• Health and fitness ad spend grew by 158%. Spotify reported 32% growth in 2022.
• Podcasts - Direct with She's On the Money, Pedestrian Daily or The Daily AUS.
• Measurement - Promo codes, traffic to site

Always on

Google Search (30%)

• Budget - £15K
• Amazon isn't as popular there. Explore Cartology for search opportunities
• Measurement - CPA

Tactical

Hype/partnerships (10%)

• Green Friday - £5K
• Measurement - Awareness, engagement and CPA