LAST BUT NOT LEAST, THE US

4-6 week campaign

Social Media (70%)

• Budget - £35K total - £20K tik tok and £15K Meta
• So much to do, so little time. Let New Yorkers know how easy and convenient it is to buy on Google and Amazon.
• Partner with content creators to build trust with their community. Simple and calm content, targeting #romanticiseyourlife, #peacefullife, and #softlife.
• Measurement - Awareness and Video Views

Always on

Google and Amazon Search (30%)

• Budget - £15K
• Measurement - CPA

Tactical

Hype/partnerships (0%)

• Support brand activations!!