HOME AWAY FROM HOME, UK

4-6 week campaign

Social Media (30%)

• Budget - £30K total - £20K tik tok and £10K Meta
• Brand led creative. Add value for customers by owning your B Corp Credentials. Test "search XX" CTA and branded sound bites for videos
• Measurement - Awareness and Video Views

Podcasts (20%)

• Budget - £20K
• Be bold. Spotify reported 52% growth in 2022. 48% of people listen to podcasts to learn something new.
• Podcasts - How To fail With Elizabeth Day, Stuff you should know
• Measurement - Promo codes, traffic to site

Always on

Google and Amazon search (40%)

• Budget - £40K - £25K Google and £15K Amazon
• LOVE your amazon store. My other brands would be so jealous.
• Measurement - CPA

Tactical

Hype/partnerships (10%)

• MF FM artist collabs on social - £10K
• Measurement - Awareness and Engagement